Volume : IX, Issue : VI, June - 2019

GREEN MARKETING ON CUSTOMER SATISFACTION AND ENVIRONMENTAL SAFETY

L. Priya, S. Shanmugapriya

Abstract :

Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature reviews on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and Environmental safety

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

GREEN MARKETING ON CUSTOMER SATISFACTION AND ENVIRONMENTAL SAFETY, L.Priya, S.Shanmugapriya INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-6 | June-2019

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