Volume : V, Issue : IV, April - 2015
FMCG PLB's–A WIN–WIN SOLUTION FOR CUSTOMERS & ORGANIZED RETAILERS: A STUDY IN SURAT REGION
Ms. Arnaz D. Bhatporia, Dr Ram Kumar Balyan
Abstract :
It is widely observed that FMCG Private Label Brands (PLB’s) potential for resolving some of the commonly faced challenges by retailers like poor margins, highly price sensitive customers, decreasing customer retention etc are very high. They provide greater balance of price & quality, convenience, consistency, innovation & enhance in–store experience of consumers. FMCG Private Label Brands (PLB’s) being unique to one retail chain
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DOI : 10.36106/ijar
Cite This Article:
Ms. Arnaz D. Bhatporia, Dr Ram Kumar Balyan FMCG PLB's–A WIN–WIN SOLUTION FOR CUSTOMERS & ORGANIZED RETAILERS: A STUDY IN SURAT REGION Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015
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Ms. Arnaz D. Bhatporia, Dr Ram Kumar Balyan FMCG PLB's–A WIN–WIN SOLUTION FOR CUSTOMERS & ORGANIZED RETAILERS: A STUDY IN SURAT REGION Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015
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