Ethics in Words (Oral/Written)  Is it a Mirage or Reality

Bheda Naran Rajashi; Dr Alpesh Joshi

Volume : V, Issue : X, October - 2015

Ethics in Words (Oral/Written) Is it a Mirage or Reality

Bheda Naran Rajashi, Dr Alpesh Joshi

Abstract :

Great good and great evil appear from the exercise people create of the medium of societal communication. Even though it characteristically is said—and we frequently shall articulate at this juncture—that "media" do this or that, these are not sightless forces of nature beyond human control. For albeit acts of communicating often do have inadvertent consequences, yet people opt whether to employ the media for good or evil ends, in a good or evil way. These choices, fundamental to the moral query, are made not only by those who obtain communication—viewers, listeners, readers—but chiefly by those who have power over the instruments of social communication and verify their structures, policies, and substance. They take account of public officials and corporate executives, members of governing boards, owners, publishers and station managers, editors, news directors, producers, writers, correspondents, and others. For them, the fair question is particularly delicate: Are the media being used for good or evil? The bang of social communication can scarcely be blown up. People get in touch with other people and with events, form their opinions and values. Not only do they spread and accept information and thoughts in the course of these instruments however over and over again they experience living itself as an know–how of media (cf. Pontifical Council for Social Communications, Aetatis Novae, 2).