Volume : IV, Issue : II, February - 2014
E–Tailing: A Case Study on Myntra.com
Dr. Deepa Kapoor
Abstract :
According to Assocham Report 2012, Retail category penetration has increased to 60% reach and has grown to 37.5 million unique visitors a month, an overall growth of 43% annually. The growth has come across all retail categories and most of them show promising transactions and conversion rates along with growth in visitors. As disposable incomes steadily rise, young Indians prefer to access services from within the comfort of their homes. Numerous ventures are jumping onto the opportunity, giving consumers the convenience of ordering food, renting apartments and planning holidays online. The current case focuses on various strategies of Myntra.com.
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DOI : 10.36106/ijar
Cite This Article:
Dr. Deepa Kapoor E-Tailing: A Case Study on Myntra.com Indian Journal of Applied Research, Vol.IV, Issue. II
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Dr. Deepa Kapoor E-Tailing: A Case Study on Myntra.com Indian Journal of Applied Research, Vol.IV, Issue. II
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