Volume : III, Issue : XI, November - 2013

Drivers of Store Choice in Departmental Stores

C. R. Senthilnathan

Abstract :

One of the highly growing sectors in the Indian economy is ‘Retail Sector’. Indian market is a huge market with majority of middle income group with more spending capacity. Indian consumers’ nowadays are expecting a better service quality day by day. Unlike their western counterparts, Indian consumers do not complain about the poor service, but they simply go to the next store. So it is mandatory to proactively understand about the existing customer satisfaction and their expectations. Chennai city is considered for the current study and leading departmental stores across the city was selected for a ‘respondent intercept’ study. The data collected was analysed using statistical tools. The study’s outcome suggests that customers give priority to and availability, price, quality and store environment.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

C.R.Senthilnathan / Drivers of Store Choice in Departmental Stores / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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