Volume : VIII, Issue : XI, November - 2018

Digital Payments and Consumer Buying Behaviour in India

Dr. Shilpa Bagdare

Abstract :

 Digital payments are changing the consumers’ buying habits and influencing their purchase behaviour. Consumers don’t have to carry hard cash or even don’t need to have money in their bank accounts to make payments for their purchase. Ease of use in making payments with e–wallets, debit or credit cards or using internet banking has empowered the modern consumers to do anytime anywhere purchase and payments. On one hand digital payments options have offered greater convenience to consumers, on the other hand they have also resulted in increased sales volume for both online as well as offline retailers. The digital revolution and its importance from economic, social, and consumer perspective, provides substantial base for its exploration. Present paper is aimed at inging out the extant use of digital payments and its influence on consumer buying behaviou

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Digital Payments and Consumer Buying Behaviour in India , Dr. Shilpa Bagdare, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-11 | November-2018

Number of Downloads : 1260

References :