Customers Satisfaction and Service Quality at Public  and Private Gyms

Mavridou Foteini; Tsalikioti Eirini; Alexandris Konstantinos; Komsis Stergios; Gissis Ioannis

Volume : III, Issue : X, October - 2013

Customers Satisfaction and Service Quality at Public and Private Gyms

Mavridou Foteini, Tsalikioti Eirini, Alexandris Konstantinos, Komsis Stergios, Gissis Ioannis

Abstract :

The goal of this research was to investigate the customers’ satisfaction and the service quality at public and private gyms in Kozani. The number of participants was 524 people (206 men and 318 women). As a data collection Mrs. Alexandris, Zahariadis, Tsorbatzoudis, & Grouinos questionnaire (2004) tool was used. The particular questionnaire consists of 26 questions classified into five factors and they were filled by the participants in the space of the gyms. For the evaluation of the total satisfaction and total quality at public and private gyms an uncorrelated control t–test were conducted. According to the results the total satisfaction of exercisers at the private gyms was significantly much higher than that in the public gyms. Corresponding results were scored in the assessment of service quality private gyms offered higher quality’s services than public ones. In future surveys, the comparison between sexes (male–female) is advised to be held as far as their preferences to athletic programmes and age is concerned. It is also advised to done for possible participation motivation and selection of the particular gyms (private–municipal).