Volume : IV, Issue : XII, December - 2014

Customers Perception And Expectation on Services of Life Insurance Corporation of India

S. Rani Lakshmi, Dr. P. Santhi

Abstract :

Life insurance happens to be a big opportunity in India because of its huge population and untapped market. After liberalization, privatization and globalization, it has been duly realised by all the insurance players that customer satisfaction is the pivotal element for enhancing business performance. Life Insurance Corporation of India (LIC) still continues to be dominant life insurer in the liberalized scenario of Indian insurance. With a greater choice and awareness, there is continuous increase in the customers’ expectations and they demand better quality service. The study attempts to measure the policyholders perception and expectation on service quality dimensions of LIC. The primary research was conducted through a market survey consisting of 600 respondents from urban and rural areas of Coimbatore district in Tamilnadu. A well structured questionnaire and Interview method were used for primary data collection. Simple statistical tools like percentage, mean ranking scores and Pearson’s correlation co–efficient were employed for data analysis.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.Rani Lakshmi,Dr.P.Santhi Customers Perception And Expectation on Services of Life Insurance Corporation of India Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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