Volume : I, Issue : X, July - 2012
Corporate Social Responsibility & Ethics in Marketing
Manojkumar Mohanbhai Parmar
Abstract :
This Article explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as to what extent the academicians in the B–Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course & How far the practicing marketing managers in India giving importance to the ethical aspects and to what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.
Keywords :
Conflict Stakeholders Corporate Citizenship Ethnic marketing Green marketing Social marketing Ethical Values.
Article:
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DOI : 10.36106/ijar
Cite This Article:
Manojkumar Mohanbhai Parmar Corporate Social Responsibility & Ethics in Marketing Indian Journal of Applied Research, Vol.I, Issue.X July 2012
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Manojkumar Mohanbhai Parmar Corporate Social Responsibility & Ethics in Marketing Indian Journal of Applied Research, Vol.I, Issue.X July 2012
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