Volume : III, Issue : V, May - 2013
Consumer Food Purchase Intentions: An Empirical Analysis
Madan Lal
Abstract :
The purpose of this paper is to study the influence of subjective norms on food purchase intentions in India. The study is conducted in National Capital Region Delhi, Chandigarh and Varanasi cities in India. The results based on 362 consumer respondents’ show that participants felt under social pressure from important referents to eat healthy food. The results reveal that colleagues and friends exert more influence on their food purchase intentions than family members and close relatives while.
Keywords :
Article:
Download PDF
DOI : 10.36106/ijar
Cite This Article:
Madan Lal Consumer Food Purchase Intentions: An Empirical Analysis Indian Journal of Applied Research, Vol.III, Issue.V May 2013
Number of Downloads : 560
Madan Lal Consumer Food Purchase Intentions: An Empirical Analysis Indian Journal of Applied Research, Vol.III, Issue.V May 2013
Our Other Journals...
-
International Journal of
Scientific Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website