Volume : VI, Issue : II, February - 2016

Consumer Buying Behavior towards Brand Preference in Edible Oils A case study in Hadoti Region

Ruchi Vijay

Abstract :

 Edible oil is very important part of day to day life. The first and the most inevitable ingredient of any dish is the oil in which we cook it. Edible Oil is used every day in preparation of food. With increase in literacy rate of the population and also increase in standard of living of the people, use of Branded Edible Oil is increased. Consumers nowadays are very particular about health, as day to day health related problems are increasing and food people eat directly effects health. Therefore people are very particular in purchasing Edible oil. Consumer behavior is not static. It undergoes a change over a period of time depending on the nature of products. Differ¬ent consumers behave differently. The differences in consumer behavior are due to individual factors such as the nature of the consumers, lifestyle and culture, which makes the study essential. This article focuses on how a consumer behaves while purchasing edible oil. This study analyses the trend in Edible oil consumption. Also an attempt has been made by the researcher to assess the buying behavior of consumers towards edible oil and to find out what kinds of ands are preferred by the consumers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ruchi Vijay Consumer Buying Behavior towards Brand Preference in Edible Oils – A case study in Hadoti Region Indian Journal of Applied Research, Vol.6, Issue : 2 February 2016

Number of Downloads : 1066

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