Volume : IV, Issue : IV, April - 2014
Consumer Attitude Towards Mobile Advertising: An Empirical Study
Nagaraju Kolla
Abstract :
Mobile advertisement usage is common in all businesses .But customers attitude is different towards mobile advertisement than normal advertisement. The main aim of this article is to study the customer’s attitude towards mobile advertisement .For this study a Convenience sample of 371 respondents was taken for data collection. For analysis mean, correlation analyses were employed. The findings revealed that Consumer Attitude towards Mobile Advertisement is positively related to Entertainment, In formativeness, Privacy, Credibility and negatively related to Irritation
Keywords :
Mobile advertisement Convenience sample correlation analysis Entertainment In formativeness Privacy Credibility
Article:
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DOI : 10.36106/ijar
Cite This Article:
Nagaraju Kolla Consumer Attitude Toward Mobile Advertising: An Empirical Study Indian Journal of Applied Research, Vol.IV, Issue. IV
Number of Downloads : 1176
Nagaraju Kolla Consumer Attitude Toward Mobile Advertising: An Empirical Study Indian Journal of Applied Research, Vol.IV, Issue. IV
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