Competitive Advantages and Business Practices of  Exporting SMEs For Internationalization (A STUDY ON PUMP AND MOTOR MANUFACTURING FIRMS OF COIMBATORE)

Ms.G.JAYANTHI; Dr. R AMUDHA

Volume : III, Issue : VII, July - 2013

Competitive Advantages and Business Practices of Exporting SMEs For Internationalization (A STUDY ON PUMP AND MOTOR MANUFACTURING FIRMS OF COIMBATORE)

Ms. G. Jayanthi, Dr. R Amudha

Abstract :

ump manufactures in India continuously need to improve to enhance productivity, quality and service to customer. In the era of global business, Internationalization of firm has been a critical factor for companies and paid attention to small and medium sized enterprises(SMEs). Good business planning must include the engineering expertise that has made such business possible in the past and without doubt continue to do so in the future. This study attempts to delineate differences among exporting firms when firms are classified by their degree of internationalization. These firms are then contrasted with each other with respect to measurable company characteristics, domestic market environment, nature of international business involvement, marketing policy aspects, and export market research practices. The analysis in the paper is based upon data gathered through personal interviews and mail surveys had with the executives of 143 Coimbatore Pump and motor manufacturers. The study reveals significant differences among the Exporters in having competitive advantages and setting up of Business practices.