Volume : VII, Issue : V, May - 2017
Buying Frequency & Influencing variable: An Empirical Study
Ms. Shilpi Saxena, Dr. Roopam Kothari
Abstract :
In the changing world of buyer’s market, identifying the needs and wants of the customers and understanding the variables influencing buying behaviour is a challenging task. This research is aimed to carrying out a study to identify the demographic variables that influence buyers frequency to shop online. Online shopping is a way of buying goods and services using internet service. For achieving result of the study a questionnaire has been developed and primary data was collected from 150 respondents from Jaipur city. Analysis was carried out using Chi square test, and frequency test to check the demographic profile of the respondents.
Keywords :
Article:
Download PDF
DOI : 10.36106/ijar
Cite This Article:
Ms. Shilpi Saxena, Dr. Roopam Kothari , Buying Frequency & Influencing variable: An Empirical Study, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾5 | May‾2017
Number of Downloads : 1057
Ms. Shilpi Saxena, Dr. Roopam Kothari , Buying Frequency & Influencing variable: An Empirical Study, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾5 | May‾2017
Our Other Journals...
-
International Journal of
Scientific Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website