Analysing the correlates associated with the adoption behaviour of the women stakeholders towards sustainable livelihood selected through Self Help Group in West Bengal

K. PRADHAN; VICTOR SARKAR; ANAMIKA GUHA; CHITRA ROY

Volume : V, Issue : IV, April - 2015

Analysing the correlates associated with the adoption behaviour of the women stakeholders towards sustainable livelihood selected through Self Help Group in West Bengal

K. Pradhan, Victor Sarkar, Anamika Guha, Chitra Roy

Abstract :

Adoption behaviour is the behaviour as shown by the respondents during the adoption process of any technology or practice. Here, in the present study, the respondents were the women stakeholders selected through Self Help Group and attempts have been made to analyse their adoption behaviour towards adopting an innovation for sustainable livelihood. The scientific azolla cultivation has been taken up as the innovation in terms of which the adoption percentage and behaviour was calculated for the present study. The study was conducted in five villages of Coochbehar–II block of Coochbehar district in West Bengal. Purposive as well as multistage and random sampling procedures were followed in the present study. The data were collected with the help of structured schedule through personal interview method. In the present study, it was found that the attributes like knowledge about the technology, attitude towards technology adoption and assessed training need are positively and significantly associated with and the attribute educational aspiration is significantly but negatively associated with the dependent variable, adoption percentage of the stakeholders, women azolla growers. The variable knowledge about the technology is positively and significantly contributing towards characterizing the adoption percentage and the variable family size is negatively and significantly contributing towards characterizing the adoption percentage of the women stakeholders selected by the self help group. The R2 value being 0.564, it is to infer that the sixteen predictor variables put together have explained 56.40% variation embedded with the predicted variable adoption percentage. It is also found that the women stakeholders selected through the self help group is much more effective than other selection procedures through farmers’ club and farm and home visit in case of adopting an innovation.