Volume : IV, Issue : V, May - 2014
Advertising Ethics – An Indian Perspective
Dr. Mrs. M. Nagamani, Mrs. S. Asha
Abstract :
Advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in todays
world. At times it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene,
undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The ethical
aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage.
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DOI : 10.36106/ijar
Cite This Article:
DR. (MRS.) M. NAGAMANI, MRS. S. ASHA Advertising Ethics – An Indian Perspective Indian Journal of Applied Research, Vol.4, Issue : 5 May 2014
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DR. (MRS.) M. NAGAMANI, MRS. S. ASHA Advertising Ethics – An Indian Perspective Indian Journal of Applied Research, Vol.4, Issue : 5 May 2014
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