Volume : IX, Issue : IV, April - 2019

A STUDY ON IMPACT OF VISUAL MERCHANDISING ON PURCHASE DECISION MAKING IN ERODE DISTRICT

Mrs. P. Rajeswari, Dr. T. Ragunathan

Abstract :

The retailers have been taking various initiatives to attract the customers towards their retail outlet. One of such initiatives is visual merchandising. Under this technique, the goods are displayed in the store in such a way to draw the attention of the customers. Even those who do not enter and pass through the store are attracted by the visual merchandising. Competition is one of the reasons for using the technique of visual merchandising. It distinguishes the store from the competitors and helps the customers to identify and choose the products and ands easily. The purchase decision could be made simple by visual merchandising. It saves time and energy of the customers and enables them to have a pleasant shopping experience. In this paper an attempt has been made to examine the impact of visual merchandising on purchase decision making of customers in Erode district. The results revealed that the visual merchandising has significant influence on the identification of the product, selection of the and, time saving and comparison of price

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

A STUDY ON IMPACT OF VISUAL MERCHANDISING ON PURCHASE DECISION MAKING IN ERODE DISTRICT, Mrs. P. Rajeswari, Dr. T. Ragunathan INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-4 | April-2019

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