Volume : VII, Issue : X, October - 2017

A STUDY ON HOW TO MOTIVATE A WOMEN AS AN ENTERPRENEUR IN COIMBATORE DISTRICT

Ms. M. Udhaya Priya, C. Kowsalya

Abstract :

                Entrepreneurship is characterized by competition freedom of work gains. And their socio economic set up provides a base for individual person to entrepreneurs. Entrepreneurship is the state of mind in which every women has in her but has not been capitalized in India in way in which it should be. In the current scenario this study focus on examining the demographic profile of women on entrepreneur and tries to analyse the various motivational factor responsible for women entrepreneur to start up their own enterprise in the Coimbatore District of Tamil Nadu .The data for the study was collected from the respondents belonging to the Coimbatore District of Tamil Nadu .As the population to be covered for the study was large, so as representative sample of 150 respondents were taken. The research was conducted to determine the factors that could motivate the women entrepreneurs to establish an enterprise in Coimbatore District of Tamil Nadu. Women entrepreneurs should be provided with special training and development programs for developing their innovative instincts The study revealed that these six motivational factors such as Economic difficulties and challenging atmosphere, Family interests and background , Knowledge and economic support, Career prosperity, Social Freedom, Name and Fame are affected the women to become an entrepreneur.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms.M.UDHAYA PRIYA, C.KOWSALYA, A STUDY ON HOW TO MOTIVATE A WOMEN AS AN ENTERPRENEUR IN COIMBATORE DISTRICT, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-10 | October-2017

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