A STUDY ON CUSTOMER SATISFACTION TOWARDS JOHNSON & JOHNSON BABY CARE PRODUCTS IN NAMAKKAL DISTRICT

Mrs.A.KAVITHA; Dr.K. Ramesh

Volume : VI, Issue : IX, September - 2016

A STUDY ON CUSTOMER SATISFACTION TOWARDS JOHNSON & JOHNSON BABY CARE PRODUCTS IN NAMAKKAL DISTRICT

Mrs. A. Kavitha, Dr. K. Ramesh

Abstract :

This research is mainly focused on consumer satisfaction towards Johnson & Johnson products in Namakkal district of Tamilnadu. For this purpose of the study, the researcher select Namakkal town for examining the customer satisfaction in utilizing Baby care products in particularly Johnson & Johnson baby care products. To meet this objective of this research, the researcher took 130 sample respondents who have been utilizing the Johnson & Johnson Baby care products at least 2 years. Those only has taken in this research and collect their opinion about the products have been collected through a structured questionnaire. The collected details are summarized into a tabular column with using simple percentage analysis, mean score analysis and chi–square analysis. From the result of this survey, the researcher found majority of the respondents have perceived the highest level of satisfaction in utilizing the Johnson & Johnson bathtime products in Namakkal district.