Volume : V, Issue : V, May - 2015

A study on Customer‘s perception towards personalization in online purchases

Iyer Seethalakshmi Balakrishnan

Abstract :

 E–tailers provide a variety of customer service, many of which are personalized in an attempt to improve customer satisfaction. This research has been conducted to examine the customer’s perception  towards personalization in online purchases among the consumers in Thane. The study also attempts to explore the  trend setters in personalization of online purchases, latent attractions of personalization in online purchases in the electronic era. The result has shown that the simplified payment & delivery via 1–Click and personalized E–Coupons provided has helped customers in Thaneto make better online purchases according to their tastes and preferences.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Iyerseetha Lakshmi Balakrishnan A study on Customer's perception towards personalization in online purchases Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015

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