Volume : IV, Issue : III, March - 2014
A Study on Customer Attitude of Brand Equity and Socio Economic Imbalances of two Wheeler Users in Coimbatore District
Dr. M . Prakash, Dr. M. S Ranjith Kumar
Abstract :
Two–wheeler is an important product item in modern society both in urban and rural areas. It is one of the consumer durable products that have become an absolute necessity at the household and the single most popular form of family using. Consumers mainly purchase the product for their convenience. Gradually it is becoming more popular in the consumers‘ world and its demand is world– wide (Nuruzzaman, 1996). Consumers’ purchase decisions for two wheelers are always influenced by a number of factors, which lead them to select a particular and in preference to others. Further, the growing market size and the entry of many multinational companies have led to heavy competition. The survival of the fittest is the and that impressed the customer the most. So, it became necessary for the companies to build their ands and increase their Brand Equity in order to attract new customers and retain their existing customers especially. Hence, the present study which attempts to study the impact of Brand Equity on the customer retention value is the need of the hour, since the implications of the study will enable the and managers of each and of two–wheeler to build a strong and and ultimately leading to retaining their valuable customers.
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DOI : 10.36106/ijar
Cite This Article:
DR.M .PRAKASH, DR.M.S RANJITH KUMAR A Study on Customer Attitude of Brand Equity and Socio Economic Imbalances of two Wheeler Users in Coimbatore District Indian Journal of Applied Research, Vol.IV, Issue. III
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DR.M .PRAKASH, DR.M.S RANJITH KUMAR A Study on Customer Attitude of Brand Equity and Socio Economic Imbalances of two Wheeler Users in Coimbatore District Indian Journal of Applied Research, Vol.IV, Issue. III
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