Volume : V, Issue : V, May - 2015
A Study on Consumer‘s Perception Regarding Online Shopping
Preeti Devi, Sunil Kumari
Abstract :
In today’s ever changing and dynamic business environment, it is essential for all online retailers to understand the online consumer’s purchase behavior and their perception regarding online shopping i.e. causes of buying or not buying products and services offered to them over internet. The primary aim of the paper is to examine selected four factors (Privacy, Security, Time–Saving and Convenience) impact and relationship with consumer’s perception towards online shopping. Consumer’s perception regarding online shopping was identified as dependent variable and privacy, security, time saving and convenience were considered as independent variables. The study findings indicate that all four selected variables have positive impact upon dependent variable with varying degree of contribution and also having significant relationship with dependent variable i.e. consumer’s perception regarding online shopping. Statistical techniques such as mean, standard deviation, correlation and regression analysis are used for the purpose of analyzing data.
Keywords :
Article:
Download PDF
DOI : 10.36106/ijar
Cite This Article:
Preeti Devi, Sunil Kumari A Study on Consumer's Perception Regarding Online Shopping Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015
Number of Downloads : 631
Preeti Devi, Sunil Kumari A Study on Consumer's Perception Regarding Online Shopping Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015
Our Other Journals...
-
International Journal of
Scientific Research Visit Website -
PARIPEX Indian Journal
of Research Visit Website -
Global Journal for
Research Analysis Visit Website