Volume : V, Issue : V, May - 2015
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HORLICKS DRINKS IN COIMBATORE CITY
Dr. M. Nandhini, B. Devipriya
Abstract :
Consumer is one who will decide whether or not to buy a product. Marketers have to understand the role of consumer in the market and workout marketing programmes accordingly. Consumer behavior is defined as psychological, social and physical behavior of all potential consumers as they become aware of evaluate, purchase, consume and tell others about products and services. Consumer behavior is a part of human behavior“Human behavior refers to the total process by which individuals interact with the environment”. Consumer Behavior varies according to the type of product purchased
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DOI : 10.36106/ijar
Cite This Article:
Dr.M. Nandhini, B.Devipriya A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HORLICKS DRINKS IN COIMBATORE CITY Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015
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Dr.M. Nandhini, B.Devipriya A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HORLICKS DRINKS IN COIMBATORE CITY Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015
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