Volume : V, Issue : III, March - 2015

A Study on Brand Loyalty of Computer and its Peripherals in Puducherry

V. Rajeswari, Dr. V. Selvarasu

Abstract :

The present research article contributes that the and loyalty on computer and its peripherals from awareness of the products to its usages by customers how the influences have taken place; it has been found from the study with 380 respondents have studied in the Pondicherry city. The results of the study will implicate the consumer and also the sellers of the anded computers and its peripherals. The present article consisted the perception about awareness about the computer ands, advertisement, price, purchase, influencing factor to purchase the and, and loyalty, involvement, product features, and and switchover. It has been evaluated through the simple percentage, chi–square, and analysis of variances, correlation, factor, and regression analyses.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

V. Rajeswari,Dr.V.Selvarasu A Study on Brand Loyalty of Computer and its Peripherals in Puducherry Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

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