Volume : X, Issue : II, February - 2020

A Study on Assertive behaviour and customer based brand equity

Dr. S. Pandian

Abstract :

Brand equity is a set of and assets and liabilities linked to a and. Assertiveness is the quality of being self–assured and confident without being aggressive. The aim of the study of assertive behaviour and customer based and equity. The samples of 550 customers were selected. The above analysis clearly concluded that the high level assertive behaviour customers are very confident in customer based and equity and also its determinants. This will enhance the quality of interpersonal relationships within the organization.

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Article: Download PDF    DOI : 10.36106/ijar/6817820  

Cite This Article:

A STUDY ON ASSERTIVE BEHAVIOUR AND CUSTOMER BASED BRAND EQUITY, Dr. S. PANDIAN INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-2 | February-2020

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