Volume : VII, Issue : XII, December - 2017

A STUDY OF CUSTOMER PREFERENCE TOWARDS MOBILE V/S CONVENTIONAL ADVERTISING

Kumkum Sinha, Dr. Tanu Shrivastava

Abstract :

 Advertisement plays a vital role for promotion of any product. This paper examines which advertising method is good on different parameter weather mobile advertising or conventional advertising. Selection of advertising methods is one of the greatest challenges faced by advertisers and agencies. There is a need to measure the effectiveness of mobile advertising and conventional advertising. It is very difficult to choose the right advertising methods for promotion of product; the situation is further complicated by the emergence of new advertising formats and platforms. Conventional advertising includes Newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail and mobile advertising includes blogs, websites or text messages. Advertising influence customer buying behaviour in this study researcher tried to find out customer preference mobile advertising and conventional advertising. This research was conducted on the 100 respondents of Indore city to make a comparative analysis between mobile advertising and conventional advertising.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Kumkum Sinha, Dr. Tanu Shrivastava, A STUDY OF CUSTOMER PREFERENCE TOWARDS MOBILE V/S CONVENTIONAL ADVERTISING, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-12 | December-2017

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