Volume : VIII, Issue : IV, April - 2018
A Quantitative study on Gender Shopping and Buying Behavior
Meenakshi Bhaskar
Abstract :
Electronic commerce (online shopping) is increasing in popularity nowadays due to the popularity of computer usage and the prevalence of internet. Electronic commerce can produce numerous benefits to both sellers and consumers. Hence, the study of online consumer behavior can generate a better online atmosphere to facilitate greater profit to sellers and better online purchasing experience to consumer. Gender has universal characteristics, regardless of culture and time period. In this study, the gender differences in different aspects of online consumer behavior is concerned and investigate
Does Gender Play A Role In Online Consumer Behavior?
.Out of the many aspects that can influence a consumer’ purchasing behavior, one of the major factors is gender. Men and women approach shopping with different motives, perspectives, rationales, and considerations Males and females want different products due to their different upinging and socialization along with various other factors like social, psychological etc. And they are likely to have different ways of thinking about obtaining these. We can see in our daily life that both genders are completely different in decision making whether it is a personal life, professional life and even if it is eating or shopping decisions both the genders differ completely in every stages of decision making. In this paper, an attempt is made to understand these differences at every stages of purchasing decision. . This paper depicts the gender influence on purchasing goods.
Keywords :
Consumer Behavior Gender Difference Decision Making Online Shopping Electronic Commerce Decision Aids Information Search Consideration Sets.
Article:
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DOI : 10.36106/ijar
Cite This Article:
Meenakshi Bhaskar, A Quantitative study on Gender Shopping and Buying Behavior, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-4 | April-2018
Number of Downloads : 491
Meenakshi Bhaskar, A Quantitative study on Gender Shopping and Buying Behavior, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-4 | April-2018
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