Volume : IV, Issue : XII, December - 2015

Writing in Broadcast Media: An Important yet neglected skill

Dr. Vishal D Pandya

Abstract :

Since the publication of Roger Fowler’s (1991) seminal text, the study of the language of journalism has increased dramatically. Broadcast Journalism is perhaps the most sought after and the most challenging of professions worldwide. The form, function and politics of the language of Broadcast journalism has attracted scholars from a wide range of academic disciplines, including linguistics, discourse studies, media studies, sociology and others. It goes without saying that such work has developed sophisticated and intricate analytic tools in order to describe the form and content of the news, and has produced detailed and frequently astute readings of the products of journalism. Nevertheless, such approaches often said more about the views and methods of the analyst than the language of journalism qua journalism - that is, about the specific dialectical relations that exist between journalists and their text genres, these texts and their audiences, and between journalism and the wider social formation. Of course, oadcast journalism produces texts - texts that can be analysed using the same linguistic categories, tools and concepts that can be used to study any other type of text but always remains neglected as the focus is always more on the oral context of oadcast journalism. As Fairclough (1995, p. 204) puts it, journalistic texts are ‘the outcome of specific professional practices and techniques, which could be and can be quite different with quite different results’. It is applicable to Broadcast Journalism as well. On the contrary, writing for Broadcast Media is even more challenging as it has to be tailored to suit a particular oadcast audience. In any medium, it is inevitable to be a good writer and this paper therefore is an attempt to look into the Written Context in Broadcast Journalism as it has to capture the immediacy of the spoken word in the scripts to make it more interesting for the audience in general.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

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Dr. Vishal D Pandya Writing in Broadcast Media: An Important yet neglected skill Global Journal For Research Analysis, Vol: 4, Issue: 12 December 2015

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