Understanding Mobile App Selection Criteria for Competitive Exams amongst Female Aspirants

Dr. Anshu Bhati; Mr. Rahul Pandey

Volume : V, Issue : IV, April - 2016

Understanding Mobile App Selection Criteria for Competitive Exams amongst Female Aspirants

Dr. Anshu Bhati, Mr. Rahul Pandey

Abstract :

 Smart phones have change the ways people communicate, learn, play, and pay and so on. Competitive exams field is not untouched by change. Apps on mobiles are not only entertaining but gives information and education too. Females are fast adopting the change being at top in organization, as homemaker or as a student. The objective of the research is Understanding Mobile App Selection Criteria for Competitive Exams amongst Female Aspirants. Population under study contains all female competitive exam aspirants who handles a Smartphone and use or ever used Mobile App for their exams preparation. A sample of 122 such respondents is interviewed and their ratings on 21 identified parameters are collected. High Popularity, Small Size and Coverage of All Exams emerged as important selection criteria in decision making, for female aspirants prep� for various competitive exams.