Volume : IV, Issue : IV, April - 2015

THE ROLE OF GROSS ROOT MEDIUM AS MASS COMMUNICATION MEDIA: A STUDY

Yathish. L. Kodavath

Abstract :

 This Paper is an attempt to identify the role of traditional media on rural development through effective communication. 

It identifies types of traditional communication channels available for rural development, it examines the effectiveness 
of these channels of communication, and establishes how messages are packaged and presented in performance. 

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Yathish.L.Kodavath THE ROLE OF GROSS ROOT MEDIUM AS MASS COMMUNICATION MEDIA: A STUDY Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015


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