The Influence of Various Adverdisement Media on Buying Decision Among Women (With Special Refeence to Coimbatore City)

D. Ramesh Kumar; Dr. S. P. VIJAYA KUMAR

Volume : III, Issue : VIII, August - 2014

The Influence of Various Adverdisement Media on Buying Decision Among Women (With Special Refeence to Coimbatore City)

D. Ramesh Kumar, Dr. S. P. Vijaya Kumar

Abstract :

Today�s modern era is a world of huge competition it has made advertisement the more important. Without advertisement there are lots of worthy things around our life, become unnoticeable. In my view advertisement has great impact on people behavior. Advertisement creates needs. I get urge to purchase that particular thing. For example, I have mobile it is working properly but after seeing advertisement of another mobile with more feature. I want that mobile, now advertisement are the best way to create needs among consumers on the basis of this concept the research is done to know the influence of advertisement specifically on buying decision among women.