THE IMPACTS OF ORGANIZATIONAL CULTURE IN THE PROCESS OF MANAGEMENT IN FAMILY BUSINESS

Mirna Maria Pires da Cunha; Marilis Miranda Neres; Francilene Souza Batista; Samantha de Souza Castro

Volume : VIII, Issue : I, January - 2019

THE IMPACTS OF ORGANIZATIONAL CULTURE IN THE PROCESS OF MANAGEMENT IN FAMILY BUSINESS

Mirna Maria Pires Da Cunha, Marilis Miranda Neres, Francilene Souza Batista, Samantha De Souza Castro

Abstract :

The objective of this research is to identify, conceptualize and analyze the impact that the organizational culture has on the management of family businesses, to develop a reflection on the organizational culture, the difficulties companies face in order to develop values, vision and mission. It is understood that organizational culture can positively impact companies in general. The methodology used to perform this work was based on a qualitative research that does not require the use of statistical methods and techniques, in the bibliographic research, which is based on material already published about the subject and on the inductive method based on knowledge and experience, not taking into account pre-established principles. It has been realized that the management process is transforming family businesses in terms of values, culture, mission and vision associated with the benefits it can provide in a way that everyone can profit. And finally, the need to resize the family business in a way that becomes increasingly productive.