Volume : VIII, Issue : I, January - 2019

THE CHALLENGES OF BOOK PUBLISHING IN THE MIDST OF SOCIAL MEDIA FRENZY: THE ZAMBIAN CASE

Jive Lubbungu

Abstract :

According to Ahmed in Brubaker, (2013), Social media is defined as Internet networks that provide an online community for users to interact in a fast, convenient manner. Within social media networks, users can create profiles, share information, and view other users‘ comments. The paper explores the challenges the authors encounter in the wake of social media syndrome in Kabwe in particular and Zambia in general. The study conducted in Zambia and Kabwe, in particular, revealed that with so many social networking sites displayed on the internet, students and other potential readership are tempted to abandon books/novels and reading times in preference for chatting online with friends. Many students and other readers alike are now addicted to the online rave of the moment with Facebook, Twitter, LinkedIn, and much else. The study further revealed that today most youths, students, and even older people who are supposed to be the greatest supporters of writers of books possess Facebook accounts. As such, most of their time is spent on social media interactions. The Facebook frenzy, for instance, has a ripple effect on the reading culture of the Zambian people this time around. This has a spill over effect on the motivation to write books/novels by authors since the target readership seeps into the social media frenzy. Times that ought to be channelled towards reading books, academic research papers and innovating have been crushed by the passion for meeting new friends online, and most times busy discussing minor issues. Hence, writers of books suffer a setback as a result of distraction from the social media.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

THE CHALLENGES OF BOOK PUBLISHING IN THE MIDST OF SOCIAL MEDIA FRENZY: THE ZAMBIAN CASE, Jive Lubbungu GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-1 | January-2019


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