The Antecedents and Consequences of Green Innovative Competence: The Case of the Electrical and Electronic Industries on Taiwan

Professor Yi-Chun Huang; Dr Chih-Hsuan Huang

Volume : IV, Issue : I, January - 2015

The Antecedents and Consequences of Green Innovative Competence: The Case of the Electrical and Electronic Industries on Taiwan

Professor Yi Chun Huang, Dr Chih Hsuan Huang

Abstract :

The purpose of this paper is to discuss the importance of green innovative competence in the electrical and electronic industries in Taiwan. Data from 225 companies in the industries were collected. Thus paper suggests that if companies put more effort on strategic orientation (including market orientation and technology orientation) and integral competence they will enhance green innovative competence which in turn leads to corporate performance. Additionally, integral competence is an essential element if companies restructure their strategies along with green innovation.