TECHNOLOGY LED BANKING PRACTICES: A STUDY OF CUSTOMERS' ATTITUDE WITH SPECIAL REFERENCE TO SIVASAGAR TOWN IN ASSAM

Susanta Borah; Prof. Ratan Borman

Volume : VI, Issue : V, May - 2017

TECHNOLOGY LED BANKING PRACTICES: A STUDY OF CUSTOMERS' ATTITUDE WITH SPECIAL REFERENCE TO SIVASAGAR TOWN IN ASSAM

Susanta Borah, Prof. Ratan Borman

Abstract :

This paper intends to study the history of Technology led banking services in India and also to study the attitude of customers towards technology led banking services in Sivasagar town of Assam. In the study the researcher used primary and secondary data. Primary data collected from 384 bank customers of sivasagar town of Assam. Interview questionnaire was used to collect data. After collecting the data it was analyzed and interpretations done using various statistical techniques. The study revealed the positive attitude of consumers towards technology led banking services. While undertaking the study researcher also revealed some of the issues and challenges in spreading the technology led banking services; such as the attitude of elderly consumers is negative towards technology led banking services. The consumers with higher education background have a more positive attitude towards technology led banking services as compared to consumers with lesser education.