Service Quality Perceptions of Bharat LPG (Liquefied Petroleum Gas) Users in Salem City

Dr. C. Mugunthan; M.Kathiravan

Volume : VII, Issue : II, February - 2018

Service Quality Perceptions of Bharat LPG (Liquefied Petroleum Gas) Users in Salem City

Dr. C. Mugunthan, M. Kathiravan

Abstract :

Bharath Gas is a clean and portable fuel. It provides heat and power in remote areas as well as in densely populated urban areas. The Bharath gas company reforms have deregulated the market to a great extent. It has become necessary to design and execute the best customer oriented practices and to internalize them for providing enhanced satisfaction to the customer through the employees. Customers� service is not merely the compliance with the government�s policies or the mechanical adherence to the time frame of services. It is a philosophy and an attitude of professional commitment, which believes in the ultimate satisfaction or each customer �wants�.Service marketers have really understood that competition can be well managed by differentiating through quality. Significance of service lies in customer service management. In this the completive environment, service quality has become the success mantra in all service sector. Keeping this in mind, this study has been conducted at Salem city to identify the service

Quality perceptions of Bharath gas. The result indicates that customers are agreed with the service provided by the Bharath gas.