Volume : VIII, Issue : II, February - 2019

SATISFACTION OF WOMEN STUDENTS IN SOCIAL MEDIA ADVERTISEMENTS ON WOMEN COSMETICS

Susindar Kandasamy

Abstract :

Social media allows users to generate and exchange content online. It is also about enabling people to connect with others, like they were doing for the last thousands of years. Today, it is most popular as a terminology for online social activities. Social networking can be defined as allowing individuals to construct a public or semi-public profile within a bounded system.The present research paper is an attempt to analyse the Satisfaction of women students in social media advertisements on women cosmetics. The women consumers nowadays taking more interest on cosmetics. So the researcher has taken sample from the women students of Coimbatore District. Overall, it is necessary to study about the Satisfaction of women students in social media advertisements on women cosmetics. The researcher has taken 630 sample from College students. The researcher has used Factor analysis, Chi-square test, Pearson’s Correlation Coefficient and Friedman test for the analytical part of the study

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

SATISFACTION OF WOMEN STUDENTS IN SOCIAL MEDIA ADVERTISEMENTS ON WOMEN COSMETICS, SUSINDAR KANDASAMY GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-2 | February-2019

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