Volume : IV, Issue : XII, December - 2015

ROLE OF SOCIAL MEDIA ON GENERATING MARKET PERCEPTION AMONG THE CUSTOMER

Dr. Ar. Annadurai

Abstract :

The emerging practice of social media movement significantly changed the ways in which companies interact with their customers. For instance buying advice, product information, pricing and technical usage about the product is increasing organism dispersed from customers to customers. Social media has given ands the great gift of giving consumers a platform to space their concerns, laud their praise, and voice their desires. Consumer community has never been more robust or active than it is right now; consumers are saying what they need in a forum for ands to perceive thud and observe it. The present study aims to analyses the ways in which, social media networks creating market perception among the customers. It also discusses the buying behavior of customer thorough social media network and revise the existing relevant social media devices in the market etc.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr. AR. ANNADURAI Role of Social Media on Generating Market Perception Among The Customer Global Journal For Research Analysis, Vol: 4, Issue: 12 December 2015

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