Role of Public Relations as a major Tool of  Enhancing Patient Communication in the direction of Effective Health Communication

Ms Tanushri Mukherjee; Dr. (Prof) S.S. Nathawat

Volume : IV, Issue : I, January - 2015

Role of Public Relations as a major Tool of Enhancing Patient Communication in the direction of Effective Health Communication

Ms Tanushri Mukherjee, Dr. Prof S. S. Nathawat

Abstract :

A hospital is a multifaceted institution rendering health services, which is an important service delivered to the patients and so it is quite natural that every aspect of its functioning has an impact on its Public Image. Hospital being a Health care service organization, finds itself very difficult to satisfy its target stakeholders, specially patients since service is something very intangible and as such people can have different perceptions regarding the service quality. To analyze how the function of Public Relations act as a major tool of enhancing Patient Communication by employing various communication strategies and tools, the paper makes a primary research work in the area on the basis of surveying patients and seeking their opinion about whether they feel that Public Relations Manager of a hospital plays an important role as a strong medium of disseminating timely and accurate Health related Communication acting as tool of Patient Communication.