Role of Business Organizations In Disaster Response and Building Resilience : An Indian Scenario

Chythania.P.T

Volume : VIII, Issue : V, May - 2019

Role of Business Organizations In Disaster Response and Building Resilience : An Indian Scenario

Chythania. P. T

Abstract :

Global average co2 level in air causing a global warming ,precipitation levels in sea iscausing melting of ice caps and glaciers increasing the frequency and complexity of disasters causing far reaching socio economic impact. This paper deals with the need and role of business organizations during various stages of disaster response and also building resilience. The business owners are now aware about importance of disaster mitigation and preparedness. They should focus on ensuring business continuity as well as welfare of community. The welfare of community is essential because people constitute both the employees as well as the customers the two attributes which are necessary for the continuity of the business. Global data shows a rise in magnitude frequency, complexity and impact of disasters. Threat is more in underdeveloped countries due its dense population, lack of prevention measures and resources for reconstructing. Natural disasters are 20 times greater in developing countries than in developed countries. Asia tops high among causalities in case of natural disasters. India is one among the top 10 countries in the world which is disaster prone .India�s climatic condition and socio economic factors make it one of the most disaster prone countries in the world.. This is due to its unique geographical and geological situations. Coming to Indian scenario out of 45 states/Union territories 25 states are disaster prone. According to the report of World Bank 2% loss of GDP due to disasters. This stresses the need for better disaster response and mitigation as well as disaster preparedness by Indian companies. Insurance companies and reinsurance companies are educating the business organizations regarding the above. Logistic companies can also play an important role by getting supply chains flowing again and goods and services back into flowing in the community. Retail sector have a significant role in quick starting the supply of food and necessities which will help community back into normalcy. The oil companies ensure the functioning of gas station and uninterrupted power and water supply.IT sectors, health care and pharmaceutical companies also have an important role. The paper also focuses on various measures taken by Indian companies in disaster response and mitigation and some Live Indian examples.