Volume : VII, Issue : VI, June - 2018

PRINCIPLES AND CHALLENGES OF GREEN MARKETING IN INDIA

Dr. Sp. Mathiraj, E. Jeevaratnam Jane

Abstract :

Green Marketing is important of the modern marketing. This concept were re-marketing and packaging existing products which already adhere to such guidelines.Thus green marketing incorporates a oad range of activities including product modification, changes to the production process, packaging changes, as well as modifying advertising. This paper examines the concept of green marketing, characteristics, strategy of green marketing, challenges of green marketing.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr. SP. Mathiraj, E. Jeevaratnam Jane, PRINCIPLES AND CHALLENGES OF GREEN MARKETING IN INDIA, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-7 | Issue-6 | June-2018

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