Volume : IV, Issue : XII, December - 2015

Portrayal of women in advertising: Reflection or Creation of society?

Miss. Bhumika Raval

Abstract :

The roles which women portray in advertisements have been the subject of much public criticism and some empirical research. It leads towards the thinking about ‘Media and its effects to the society and role of women in the society and its effect to the media’. This research paper describes that nowadays idealistic women, highly attractive model represented in media is because of society or it’s creating a new image to society. In recent years, Indian advertising has witnessed a significant transformation in the manner in which women are portrayed. The way women are depicted in advertising changes with times. Marketer wisely utilized this transformation process to launch their product and advertisement strategically.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Miss. Bhumika Raval Portrayal of women in advertising: Reflection or Creation of society? Global Journal For Research Analysis, Vol: 4, Issue: 12 December 2015

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