Volume : V, Issue : IX, September - 2016

Performance of LIC and Private Insurers: An Analysis

Vikas Gairola, A. B. Thapliyal

Abstract :

 The objective of present study is to analyze the performance of LIC and private life insurers in terms of their number of new policies issued, total premium income and market share in India. The secondary date has been collected for one and half decade i.e. from year 2000-01 to 2014-15. The doors for private life insurers were opened by the Malhotra Committee who emphasized on privatization of life insurance business. Since emergence of private insurers it has been observed that the private insurers tried to improve year after year and affected the performance of LIC for initial first decade in different areas like new policy issued, total premium income and market share of insurers. To overcome from this situation LIC adopted new strategies like introducing new and attractive insurance plans, better customer relationship management and effective advertising to regain its position. There is big opportunity in India for life insurance as it has huge population and untapped market

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Vikas Gairola, A.B. Thapliyal Performance of LIC and Private Insurers: An Analysis Global Journal For Research Analysis,Volume : 5 | Issue : 9 | September 2016

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