Occurrence of Food Fads among mothers of the slum dwelling preschool aged children and impact of BCC intervention on them

Vishal Nadkarni; Dr. Munira Husain

Volume : VI, Issue : V, May - 2017

Occurrence of Food Fads among mothers of the slum dwelling preschool aged children and impact of BCC intervention on them

Vishal Nadkarni, Dr. Munira Husain

Abstract :

Food fads are the output of wrong beliefs and mythic attitude. Occurrence of some of the important food fads can significantly affects family�s food and nutrition with special reference to child feeding, So present study has been under taken to found out the occurrence of Food Fads among mothers of the slum dwelling preschool aged children and impact of a BCC intervention was done on 300 mothers of 0-36 month�s age children selected through purposive sampling method from urban Slums of Indore City. The collection of data was done interview method on a 10 point scale of statements of common food fads. A BCC intervention was imparted to mothers of experimental group. Obtained results indicated that Out of ten common food fads related to maternal and child nutrition eight were found occurring among more than 50% women. However, all studied food fads have been eradicated at post test level to a significant extent. So, BCC has proved effective tool in correction of food faddism in slum mothers.