Nurturing the Sales Funnel through Social Media for creating Brand Advocates

Anumeha Mathur; Dr Vaishali Trivedi

Volume : V, Issue : I, January - 2016

Nurturing the Sales Funnel through Social Media for creating Brand Advocates

Anumeha Mathur, Dr Vaishali Trivedi

Abstract :

Social Networking nowadays is becoming the most popular online activity among people across the world. From business perspective, social media offers unique opportunities to increase the business awareness along with customer engagement. Customers no longer follow a linear process while purchasing products. The marketing funnel with its distinct stages of awareness, consideration, and conversion is more often non academic. Present day customer�s buying journey is more interactive and self-defined and is heavily influenced by things like user-generated content such as customer reviews, shares on social networks, blogs, YouTube fan videos, and tutorials. Customer attaches more importance to what others say rather than to what and says. This paper attempts to explain various stages of customer engagement ladder and make suitable suggestions to the companies to successfully covert customer�s buying journey across sales Funnel from being and aware to becoming a and advocate.