Volume : III, Issue : VII, July - 2014

Motivational Factors Among Entrepreneurs in Mokokchung Town

Dr. Temjenzulu Jamir

Abstract :

In regions with growing poverty and unemployment, the role and importance of entrepreneurs should not be undermined. Entrepreneurs not only contribute significantly to economic development but more importantly they serve as exemplary models for the next generation in practising self reliance. However for successful entrepreneurship to mushroom in an economy, motivation factor is imperative. This study was carried out as the role of entrepreneurs has gained significance in today’s environment. The main purpose of this study is to examine the motivational factors that exist across different activities with regard to starting their business and to analyse the motivational factors and choice of business. The strongest motivating factor among the entrepreneurs is “Improve quality of life” followed by “personal characteristics”.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

MOTIVATIONAL FACTORS AMONG ENTREPRENEURS IN MOKOKCHUNG TOWN, Dr. Temjenzulu Jamir GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-3 | Issue-7 | July-2014

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