MARKETING PROBLEMS OF SMALL SCALE INDUSTRIES IN GADAG DISTRICT OF KARNATAKA

Dr. S. T. Bevinakatti; Dr. N.G. Chachadi

Volume : VII, Issue : IV, April - 2018

MARKETING PROBLEMS OF SMALL SCALE INDUSTRIES IN GADAG DISTRICT OF KARNATAKA

Dr. S. T. Bevinakatti, Dr. N. G. Chachadi

Abstract :

Small-scale industry is assumed to play an important role in creation of employment, promotion of exports, mobilization of capital and entrepreneurial skill and alleviation of poverty along with industrialization. It is considered as a vehicle for employment generation and industrial dispersion because of its labour intensive nature and adaptability to local raw material and backward locations.Keeping this in mind, the government of India has given it an important place while enacting the various industrial policy resolutions. The policies have been formulated for industries (SSI) from time to time by both central and state governments to promote industrialization along with a regional balanced growth. The tiny and small scale industrial sector has been facing serious crisis both on production and marketing fronts. The traditional weaknesses of tiny and SSIs are technological inferiority, shortage of power and raw material, lack of marketing survey, constraints of capital and credit and apart from managerial inadequacies have been accentuated by the aggressive competition in the domestic market. Practically one out of every six units is either sick or unhealthy. Hence, the article is focused on various aspects of marketing of tiny and Small Scale Industries products and the responses of the selected tiny and Small Scale Industries Units have been presented on various aspects of marketing.