Volume : VII, Issue : I, January - 2018

MARKETING OF FAST MOVING CONSUMER GOODS IN PALANI

Dr. V. Pradeepa

Abstract :

 

FMCG goods are popularly known as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr. V.Pradeepa, MARKETING OF FAST MOVING CONSUMER GOODS IN PALANI, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-7, ISSUE-1, JANUARY-2018

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