MARKETING OF COMMERCE EDUCATION-A STUDY ON UNIVERSITIES IN KARNATAKA

Volume : IV, Issue : IV, April - 2015

Dr. M. Kumaraswamy, Papaiah

Education in general and higher education in particular is one of the service areas thrown open to such competition.

The entry of International Providers of Educational Services (IPES) in to India is fast changing the scenario of higher

education. The launching of partially self financed courses and fully self financed courses, evolving systems of franchising

university courses and opting to distance and on–line mode of providing education etc., have been examples as to how the universities are entering

the marketing phase in the process of service delivery. Marketing strategy largely followed by commercial service providers. Educational services

have already become a marketable service and competition has become inevitable. The Young students today in the global economic system are

generally lucrative goals. Their main desire is to earn money and become rich. Very few aspire for knowledge for the sake of knowledge–the aim

for the older generations. Commerce education offers good prospects for the ambitious person.

Universities and education institutions have sought the �holy grail� of a student system as part of marketing management that can be used

to competitive advantage, and have implemented new systems with the aim of improving processes and managing their relationships with

students throughout the student lifecycle. The students have started choosing commerce educational institutions based on varied aspects both

related to physical infrastructure, standard, and value and the quality of human resources. The range of marketing approaches offered will be

better able to cater for the needs of a growingly diverse range of students and increase student choice in commerce education. Setting student

expectations at the start of their university careers will be a crucial factor in their Success,