Volume : VII, Issue : XII, December - 2018

LOGISTICS AND DISTRIBUTION

Dr. M. Thirumagal Vijaya

Abstract :

 

The following paper is presented on the topic of “logistics and distribution” whichcomes under the head of Marketing.  Logistics is the process of designing, managing, and improving the movement of products through the supply chain. It also involves planning, implementing, and controlling of the flow of resources between the point of origin and the point of consumption in order to meet some requirements.The resources managed in logistics can include physical items, such as food, materials, equipment, liquids, and staff, as well as abstract items, such as time, information, particles, and energy.The complexity of logistics can be modelled, analyzed, visualized, and optimized by dedicated simulation software. The minimization of the use of resources is a common motivation.

Logistics has the objective of delivering exactly what the customer wants—at the right time, in the right place, and at the right price. In planning for the delivery of goods to customers, marketers have usually looked at a process termed distribution, which refers to the activities used to move finished goods from manufacturers to final customers. This process impacts how marketers physically get products where they need to be, when they need to be there, and at the lowest possible cost.

 

Main functions of Distribution are,

·         Order processing

·         Warehousing

·         Inventory

·         Transportation

 

In logistics and distribution, the focus is on the customer. When planning for the logistics function, firms consider the needs of the customer first. The customer’s goals become the logistics provider’s goals. With most logistics decisions, firms must compromise between low costs and high customer service.Logistics goal is to provide Customer Satisfaction, pre-sorting and pre-tagging of merchandise, order tracking, take back and replace of defective goods. The given thesis emphasizes on how Logistics and Distribution paves a path in Innovative strategy in Management.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

LOGISTICS AND DISTRIBUTION , Dr. M. Thirumagal Vijaya , GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-7| Issue-12 | December-2018

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